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Therapedic strengthens partnership with Mexican licensee Artaban

Equipo de Innovación de Therapedic México lanza DOSS

Therapedic strengthens partnership with Mexican licensee Artaban / Furniture Today

PRINCETON, N.J. — Top 10 bedding producer Therapedic International has strengthened its partnership with Artaban Therapedic, its aggressive, growing licensee in Mexico.

Therapedic said it has extended its contract with the company to a long-term, exclusive agreement. It is part of the bedding group’s strategy of bolstering its partnerships with key players in the United States and around the world.

Artaban, the Therapedic licensee for Mexico since 2009, has increased its market share steadily since joining the group, officials said. Artaban has more than two decades of experience in the bedding and furniture industry.

“With Artaban, we have found an exemplary partner,” said Therapedic President and CEO Gerry Borreggine. “They have demonstrated the ability to extend the Therapedic brand in Mexico through creative marketing, new technology, excellent relationships, and close communications with our executive team. We are honored to have them as part of our family.”

“With Therapedic, we have the opportunity to differentiate ourselves from our competitors and flourish in our market,” said Artaban President Alejandro Rodriguez Gamboa.

Artaban’s Therapedic operations are headed by bedding veteran Miguel Aponte. Prior to joining Artaban, Aponte was the vice president of sales in Mexico for Simmons. Before that, he was vice president of sales in Mexico and Central America for Selther from 1979 to 2009.

Other key Artaban executives include Alejandro Rodriguez Carter, Mario Avalos, Jose Monroy, Maria Eugenia Zuzuarregui Pelayo, Juan Lopez, and Jesus Martin. Together, they have strong marketing resources, operational expertise and established relationships with retailers, Borreggine noted.

“Our team is respected throughout Mexico and our mattresses differ from others because of the better designs and innovative technologies we are bringing to market such as DOSS — our Double Ortho Therapedic Sleep System,” said Rodriguez Gamboa. Artaban officials demonstrated that system last year at the Therapedic meeting in California.

Earlier this year, Artaban moved to a new factory three times the size of its original facility. Its furniture factory in Guadalajara will double its size later this year.

“This is a company on the move,” said Borreggine. “We are grateful that they are with us.”

Therapedic currently has licensees in Canada, Mexico, Guatemala, Trinidad, Jamaica, Ireland, India, Korea, Malaysia, United Arab Emirates, Indonesia, Jordan, Morocco, New Zealand, Turkey, Australia, China, Sri Lanka, the Republic of the Maldives and the Republic of Seychelles.

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